Welcome To

Rachel Parcell

We're a creative, fashion, and lifestyle brand founded in 2016. Rachel herself is our CEO and Creative Director -devoted mom, wife, sister, designer, and blogger of all things pink, pretty, and RP-approved. Through her namesake collections, creative content, and personalized brand partnerships, Rachel curates chic and romantic inspiration for your wardrobe, celebrations, travel, home décor, and individual style.

Image that says RP: Behind the brand
Image that says RP: Behind the brand
Image that says RP: Behind the brand

Rachel Parcell is designed to “elevate your everyday moments” through tailored product recommendations, personalized content, and elegant lifestyle inspiration. We believe anything ordinary can be made romantic and whimsical—just bring a good friend and a gorgeous pair of heels. Whether you’re a new or longtime follower of that vision, we’re so happy you’ve joined us along the way.