BTS of the Rachel Parcell August Collection…

Happy Monday ladies!! I am so excited because this Wednesday, July 31st the newest Rachel Parcell collection will be available for you to shop online at for Nordy Club Members and Thursday, August 1st to the public and in-stores! This collection is unlike any of the others we have released before. While always staying true to the Rachel Parcell aesthetic, the styles are super unique, while staying feminine and versatile! And the best part is that we have added a new category of every day pieces to the collection as well!

I wanted to give you a little behind the scenes preview from our photoshoot that we had on location in stunning Santa Barbara, California! We decided that these new collection pieces had all of the feelings of a perfect summer day at the beach and in the sun. We wanted to make sure that we portrayed the feelings that these pieces would give you when worn throughout our collection photoshoot. With the help of the amazing Nordstrom team, I think we nailed it! The photos all turned out beautifully, and the pieces truly come to life. It was so fun to style each of the pieces as I would for my every day wear and I can’t wait for you to see them all. I know that there is something for everyone in this collection!

I hope that you enjoy the behinds the scenes look at our photoshoot below, and be sure to sign up to be a Nordy Club member so you have the opportunity to shop the collection first!


Sign up for the Nordy Club HERE to shop with early access July 31st at 10:00am PST!!


**(view IG stories @rachelparcell and see below for more detailed instructions on how to sign up)**



xo, Rach
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xo, Rach