Rachel Parcell x Beach Riot is Here!
I have exciting news! The Rachel Parcell x Beach Riot Collaboration is here!
If you've followed me for a while, you know Beach Riot is one of my all-time favorite brands. They always have the cutest, most on-trend swim and beach styles! Whenever I go on vacation I always bring their coverups and swimsuits and I get so many questions about them.
I had the amazing opportunity to collaborate with Beach Riot on the Rachel Parcell x Beach Riot Collection! This has been such a dream! In the beginning of the brainstorming and design process, my team and the Beach Riot team wanted to incorporate a design from the RP spring collection onto a swimsuit. We looked at several of our prints and thought, "what's more summery and beachy than this lemon print?"
It was also important to me that we have a Mommy and Me moment, because I always love matching in Beach Riot with Isla Rose. How darling are these Mommy and Me styles??
The Beach Riot Team came through with another amazing idea about mid-way through the design process-- why not have lemon print swim trunks for the boys too? I LOVED this idea and loved that my boys could be involved in the process and in the shoot!
I am so thrilled about the launch of this collection. I absolutely loved working with the Beach Riot team to make this dream a reality! I hope you love the collection as much as I do. It's available to shop now, so don't wait!