Rachel Parcell x Beach Riot is Here!

Rachel Parcell x Beach Riot is Here!

Posted by Jordan Lee on

I have exciting news! The Rachel Parcell x Beach Riot Collaboration is here!

If you've followed me for a while, you know Beach Riot is one of my all-time favorite brands. They always have the cutest, most on-trend swim and beach styles! Whenever I go on vacation I always bring their coverups and swimsuits and I get so many questions about them.

I had the amazing opportunity to collaborate with Beach Riot on the Rachel Parcell x Beach Riot Collection! This has been such a dream! In the beginning of the brainstorming and design process, my team and the Beach Riot team wanted to incorporate a design from the RP spring collection onto a swimsuit. We looked at several of our prints and thought, "what's more summery and beachy than this lemon print?"

Rachel Parcell looking at design documents and Beach Riot swim collection items on clothing rack

Flat lay image of hear shaped sunglasses bowl of lemons and greenery, fabric swatches, and fashion design sketch of woman wearing Rachel Parcell x Beach Riot collaboration lemon print bikini and sarong

Rachel Parcell x Beach Riot swimsuits and coverups all hung up next to each other on clothing rack

It was also important to me that we have a Mommy and Me moment, because I always love matching in Beach Riot with Isla Rose. How darling are these Mommy and Me styles?? 

Rachel Parcell and daughter, Isla Rose posing in matching Beach Riot lemon print swimsuits and sunglasses holding up peace signs

Rachel Parcell wearing yellow sunglasses and lemon print Beach Riot bikini, tying matching sarong

Isla Rose Parcell wearing lemon print Beach Riot bikini lifting up yellow sunglasses from her head

Rachel Parcell and daughter, Isla Rose standing next to each other wearing matching Beach Riot crochet cover up pieces

Rachel Parcell wearing two-piece Beach Riot crochet cover up set

Rachel Parcell kneeling next to daughter, Isla Rose standing by yellow striped pool float wearing matching Beach Riot lemon print one-piece swimsuits

The Beach Riot Team came through with another amazing idea about mid-way through the design process-- why not have lemon print swim trunks for the boys too? I LOVED this idea and loved that my boys could be involved in the process and in the shoot! 

Rachel Parcell holding son, Ford, standing next to other son, Jackson, all wearing matching Beach Riot lemon print swimsuits

Rachel Parcell's son, Jackson wearing Beach Riot lemon print swim trunks, holding basketball

Rachel Parcell's son, Ford wearing Beach Riot lemon print swim trunks and yellow sunglasses

Rachel Parcell's kids (from left to right), Jackson, Isla Rose, and Ford sitting next to each other holding lemons, wearing matching Beach Riot lemon print swimsuits

 

I am so thrilled about the launch of this collection. I absolutely loved working with the Beach Riot team to make this dream a reality! I hope you love the collection as much as I do. It's available to shop now, so don't wait! 

 Rachel Parcell standing with her kids all wearing matching Beach Riot lemon print swimsuits

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