When I was younger I would spend my Saturdays with my mom and grandmother wandering the halls of my hometown Nordstrom, Murray Fashion Place Nordstrom to be exact. Every time I bite into a Nordstrom sugar cookie, I get a rush of memories from my childhood- so nostalgic. In a way, I feel like I grew up in the halls of Nordstrom, my love for fashion definitely grew there...
As I watched my mom and grandmother shop I would stare at the racks and wonder what the women looked like, whose names were in the tags of each dress, what was her story? and how did she get her dresses here?
I started my clothing line, Rachel Parcell in April 2016. I was fortunate enough to be my own investor (although I had to scrape together every penny I had at the time). I knew I had built a loyal audience of incredible women and they more often than not would purchase the clothing I shared. I also recognized a white space in the market for feminine dresses with classic silhouettes at an accessible price-point, so I set out to fill that white space.
When I launched Drew asked me what's your goal? I said if one of my dresses can help a woman feel beautiful and confident that is the goal! I tagged that on with seeing my dresses hanging on a rack in Nordstrom one day.
Fortunately the women I'm lucky enough to call my readers, and now customers, saw or felt my vision for the brand and took a chance on me and purchased a dress, then another, and another. Since the time we launched in April 2016 we've launched dozens of collections and have grown at an incredible rate. Still to this day nothing makes me happier than seeing our customers radiating in their RP dresses! I truly am honored and humbled to play a small role in our customers lives.
I'm thrilled to announce that Rachel Parcell Collection will be exclusively sold at Nordstrom.com and select Nordstrom stores. This has been a dream/goal I've been working on for three years. In the beginning of 2018 I had solid sales data and I knew I needed to secure a retail partner. Nordstrom was my first choice and we started the conversation early in 2018. In early June I flew out to meet with their team, share my collection and brand. Here's postcards from that trip and the biggest meeting of my life...
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Now that the word is out, we are so very excited to be able to give you more sneak peeks and Behind the Scenes of what we have been working on for the past few months. It has been nothing short of busy over here in our office and I'm sure you have caught on to the fact that I have been traveling a lot! We have been back and forth to Seattle for design meetings, hosting the Nordstrom team in our office here in Utah, and traveling to California and New York for photoshoots and fun events and interviews! It has been a whirlwind, but the most rewarding experience ever!
Our first collection that launches in April will be the most beautiful Spring collection you have yet to see from us! We are sticking to our beautiful feminine fabrics, colors and silhouettes, and adding some fun new twists that will make you extra excited! Not only do we get to present you with new dresses and designs that you can shop in stores and online, but we are diving into accessories and I couldn't be more excited about it!
To find more out about the launch with Nordstrom, learn about the inspiration behind our new collection, and to get a major sneak peek of the dresses to come see the link below to the exclusive announcement by InStyle!
View exclusive InStyle article here!
More information at Nordstrom.com
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