Exciting News!!!!

rachel-parcell-clothing-lineSkirt: Rebecca Taylor | Blouse: Rebecca Taylor | Heels: Christian Louboutin | Earrings: Nordstrom | Lips: Hip n’ HappyClaudia and Pink Tulle

Rug: Lulu & Georgia

Happy Monday everyone!! I hope you all had a great weekend.

Today I’m SOOOOOOO excited to finally tell you about something I’ve been working on for awhile now that has been scary but an absolute dream come true for me!!! In a few weeks I will be launching my own clothing line, Rachel Parcell.

BUT first before I tell you more about that, I want to talk about what happened with my jewelry line that I launched last February. Something many of you didn’t know was that my jewelry line was a ‘licensing deal’ which means I had limited control over design, production, delivery dates, and most business decisions because I was not the one funding Pink Peonies Collection. In short, I ended up having limited input on something I initially had hoped would be my own brand. I had never done anything like this before and I didn’t know the ins and outs of a licensing deal. I was very naive but it was a great learning experience and taught me a lot of lessons about creating a brand that I’m very grateful for. I honestly feel like that experience is what prepared me, and gave me the courage to create a brand on my own, rather than relying on others to fund and create something that wasn’t necessarily mine, but that just had my name on it.

This whole concept has been something I’ve always wanted to do, from the time I was a little girl, so I can’t believe it’s actually happening! I get butterflies every time I think about it. I’m not going to show you any of the designs quite yet, but you can expect lots of pink (shocker) feminine and classic silhouettes, and a line that completely represents me, which is why I decided to use my name for the brand.

You can see a few behind the scenes peeks on the Rachel Parcell Instagram. My spring collection will consist of skirts and dresses (and we even have a custom floral print)!!!

I’ll be posting lots more sneak peeks in the next few weeks leading up to the launch, so be sure to follow along on Instagram. I’ll also be doing a giveaway… a few of my readers will get to view the collection before anyone else and pick their favorite design to keep!

Thank you for all of your love and support throughout the years, I couldn’t do any of this without all of you!

xo, Rach

Photo by Lindsey Orton

xo, Rach
Bold and…
Cozy in…
Join the Conversation

299 thoughts on “Exciting News!!!!

  1. Yay!! Congrats!! Very exciting bews!!! ;) Im a newer follower but love and look foraed to your post,!! :) cant wait-im a lover of pink and peonies are my favorte flowees ;)

  2. Wow!! Gongratulations Rach, you are such an inspiring person!!!! Can’t wait to see your collection :)

    Love, Mariam

    1. There will be plenty of pink so you’ll have a few options to choose from!! haha thanks for your sweet message :)

      Xo Rach

  3. You go Rachel ! It was about time ! You have a great sense of style and you are a beautiful person inside & out, you deserve it ! Can’t wait to see all the beautiful things you put together ! Unlucky me to live in Europe and have less access to your clothing line.. but who knows !

    Non-blogger, long-time follower :)

    1. You are so sweet Andreea!!! Thanks for such sweet words, seriously :) To start we will be shipping to the U.S. and Canada only but hope to be able to go internationally in the future!! Thank you for the support!

      Xo Rach

    1. Ahh!!! So exciting!!!! I want to say about time but I admire how classic, elegant and non impulsive you seem!!! I really love how you show your readers that “signature staples” are a must!!! People sometime misconstrue that having expensive items means you are flashy when the truth is, anyone who TRULY values fashion over anything else knows you wardrobe has to be a healthy balance of investments and good buys!!!! I am so happy and proud of you!!! I can’t wait to shop :)

      You are such a wonderful mom and person, Rachel! I don’t know you personally but YOU NEVER seem like you are bragging or false… Shame on others!!! PLEASE PLEASE keep doing you because obviously its pretty wonderful!!! xoxo

  4. Rach,
    How very exciting for you!! And how fitting!! All the best on your venture! I know Cupcakes & Cashmere (a successful blog) has a clothing line and I’m not sure how it’s going… but I do recall seeing that brand pop up in the stores… so… maybe you’re next!! I’ll be keeping an eye out ;o)

    Today’s Post: Jag Jeans Style Series: Daytime Casual

  5. This is so exciting! As soon as I saw the word announcement, I was thinking “I hope it’s a clothing line!”

    I don’t even need to see the designs to know that the collection will be amazing! I will definitely be one of the first in line to buy something you’ve designed! Congrats!

  6. Congrats! I’ve been reading your blog for over 4 years now and can honestly say I’ve been waiting for this exact post! From the minute I started following you I knew this was your calling! So very excited for you!

    1. Oh my gosh, you are so nice!!! Thanks for continuing to follow along on my journey! Can’t wait to share the first collection with you :)

      Xo Rach

  7. SUCH EXCITING NEWS!! WOW, so happy for you Rachel and all that you have accomplished on this blog! Absolutely can’t wait to see the pieces!

  8. I hope this isn’t a “clothing line” like the one Cupcakes and Cashmere, etc. are doing, which is essentially not their own collections but with partnerships like you mention the jewelry line is. Good luck!

  9. Not gonna lie, I totally thought you were going to say you were pregnant and expecting baby #2! You are in great shape but all the recent pics over the past few months hiding in cardigans and layers (I know it’s cold but your sister always seems to be in a dress and no layers so it’s confusing) and with your daughter in front of you, I was totally expecting to read that. Good luck with your newest project, how exciting!

  10. !!!!!! YAY!!!! I am so excited. As someone who generally never wins anything I really hope I win this giveaway!

  11. That’s so exciting! I have a minor in sewing and took many fashion design and pattern making classes… So I know how much work goes into designing clothing. Wish you the best! I’m sure the collection is going to be amazing!

    1. Thank you Emma! How fun that you know how to sew. It really is a lot of work but I have loved every second of it so far!

      Xo Rach

  12. Wow that’s amazing news Rach! So happy for you – will the clothes be available worldwide? Following you all the way from Zimbabwe ?

    1. Thank you Caitlin!! I’m really excited! Unfortunately they will only be available in the U.S. and Canada to start, but hopefully we can expand to ship internationally in the future! Thanks for following along :)

      Xo Rach

  13. How exciting, Rach!!

    I remember when you said you had an exciting announcement in the past (when it was your jewelry line) and I thought for sure then it would be a clothing line, so great to see that not too long after you’ll have your own clothing collection. I know you had mentioned that you didn’t have much say over the jewelry designs (I had thought you did for some reason) but all of those pieces seemed very you even though you weren’t able to contribute much to them. Each piece was so on trend and yet seemed very you. If that’s any sign of what’s to come, I’m sure your clothing will be gorgeous! I personally love that there will be lots of pink. Wishing you much success. xx Karla

    1. Hi Karla!

      Thank you so much! The first collection of my jewelry I did design myself, but every launch after that I lost more and more freedom and didn’t really realize until it was too late. But my clothing line is 100% mine so I hope you love it!! Thanks for your continued support :)

      Xo Rach

  14. Omg.. youre so cool, I just found your blog a few weeks ago and I am already a huge fan.
    And this new line it is so amazing.. I would love to have my own line.
    I come from holland and I really hope that youre give away goes that far ;)

  15. So I have a question, as someone who follows you religiously (I loveeee your blog, your style, and you are such an amazing mother) I remember you posting pictures of you sketching out designs for your jewelry collection on instagram. Was this all fake prop posts if the line was a pure licensing deal. Just curious since I bought a couple items. Again love your blog, not trying to be rude just want the truth especially since I plan to order from your (what I assume will be beautiful) clothing line. Thanks!

    1. Hi Sarah, that’s definitely a valid question! The first collection I did design myself, but every launch after that I lost more and more freedom and didn’t really realize until it was too late. I hope you still love your pieces!

      Xo Rach

  16. You should create a maternity line! Maternity clothes are the WORST and there is such a market for a good designer in the space.

    1. It has always been a dream of mine, too! It’s so surreal to see it become a reality. Thanks for reading and following along!

      Xo Rach

    1. Exactly. It’s super exciting but also scary, but it has been an amazing experience so far! Can’t wait for the launch is a couple weeks!

      Xo Rach

  17. Aaaaah! I’m soooo excited! I’ve been following you for several years and I absolutely LOVE everything you wear. I seriously cannot wait to see your new line!

  18. I am so excited for you and cannot wait to shop the collection! I get so much inspiration from your blog and outfits. It’s kinda like making my dream come true (it’s like I can shop in your closest!) all the best to you! .

  19. Congratulations Rachel! You are made for this. Cant wait to follow you on this journey and see your amazing designs! ox

    1. Thank you Amy!! It’s always been a dream of mine so it’s exciting to see it become a reality! Thanks for your support!

      Xo Rach

  20. This is absolutely AMAZING!! I’m a Fashion Marketing major and Fashion Design minor graduating this year, and I’ve been following your blog since the beginning. If and when you are looking to expand your team I’d love to be in consideration. I can email you my resume even if you’d like.

    Best of luck and can’t wait to see where you go with this!
    Xx, Taylor

  21. This is amazing! I’m studying Fashion and Textile Design and it’s a complete dream for me to make my own brand someday! I’m so excited for you, hope to learn more about the business part of it all! Please share details when you can, I can’t wait to see what you created! xo


    1. It’s always been a dream of mine and I can’t believe it’s actually happening!! I can’t wait to share more with you!

      Xo Rach

  22. Congrats and good luck! I purchased a few pieces from your jewelry line and really liked them. In fact I wore two pieces today.
    Sorry to see you closed down the store. I wondered what happened as i went to look at the site several times and was just locked out without any explanation. Thanks for letting us know. Always good to be open and communicate with your fians, followers and customers, even when the news isn’t great. Can’t wait to see your line. I’m sure it will be lovely. Best of luck.

    1. I thought it would be a good idea to share what happened with the jewelry line. I’m so glad to hear you still wear some of my pieces!! I do too! haha I really think you’ll love the clothing line :) Thanks so much for all the support.

      Xo Rach

  23. Hi Rach,

    Congrats on the line! I’m so excited, but I’m so sad about the jewelry line. That explains so much. I tried to go back just a couple of weeks ago and search for some more to buy, and the site was closed. It was such a bummer. Are you going to add on accessories with the clothing line? You have such an eye for them! I would love to know..

    Love the blog and congrats on continued success!

    1. Thanks for your sweet comment!! I thought it was only fair that I share what happened with my jewelry line. I’m sad it didn’t work out but I learned a lot! I’m not sure if I’ll have accessories, but maybe :) Thanks for the suggestion!

      Xo Rach

  24. Congratulations to your clothing line, Rachel! Although I loved the jewellry (Even have two pieces), I am now very excited what comes next! You will so a great job for sure ???

    1. Thank you, Lea!! Which pieces do you have?! I really hope you’ll love the clothing just as much as the jewelry :) Excited to share more with you!!

      Xo Rach

    1. You are so kind!! Thank you, Grace! Unfortunately to start we will only be available in the US and Canada, but hopefully later on down the line we can open it up to international :)

      Xo Rach

  25. hey, i know this is not exactly fashion design related but still drool worthy. where oh where did you get such a lovely rug? please tell me?!

Hello Gorgeous,

You are now being redirected to Nordstrom…

xo, Rach